Local SEO Checklist: Audit Your Katy Business

Begin with your Google Business Profile and confirm the essentials in one pass. The profile should be claimed and verified, the business name should match your real signage without added keywords, the primary category should describe your main trade precisely, and hours including holiday hours should be current. Check that services are listed individually, photos are recent and genuine, the phone number rings the right place, and the website link lands on a working page rather than a dead address.

Move next to your website, viewing it on your phone the way customers do. It should load quickly, state your services and service area in plain words, and give every core service its own page with a clear way to call or enquire. Confirm your name, address, and phone details match your profile exactly, that title tags name the service and place, and that no important page sits broken, duplicated, or hidden from search engines by accident.

For citations, search your business name and check the major directories and maps platforms customers actually use, including Google, Yelp, Bing, Apple Maps, Facebook, and the Better Business Bureau where relevant. Your name, address, and phone number should read identically everywhere, and duplicate listings for the same location should be merged or removed. Pay special attention to old addresses and previous phone numbers, which linger for years after a move and quietly undermine confidence in your current details.

For reviews, look at the whole picture rather than the average alone. Your count and rating should be credible beside the Katy competitors ranking above you, new reviews should arrive steadily rather than in a single old burst, and every review should carry a response from the business. Confirm you have a simple, repeatable way of asking happy customers for a review, such as a short link or QR code, and that nobody on the team offers incentives for positive feedback.

Content checks ask whether your website answers what local customers actually search for. Each service you want calls for should have substantive coverage, area pages should contain genuine local detail rather than a swapped city name, and common customer questions should be answered somewhere on the site. Check that photos show real work, that internal links connect related services sensibly, and that your blog or guides, if you publish them, target local intent instead of generic topics copied from national sites.

Tracking closes the checklist, because unaudited work stays unaudited without measurement. Google Analytics and Search Console should both be installed and accessible in accounts you own, your profile insights should be reviewed monthly, and calls from Google should be distinguishable in your own records from other sources. Set a baseline of rankings, calls, and reviews before changes begin, then recheck against it quarterly so improvements, stalls, and declines are visible facts rather than impressions.